Toyota at SEMA 2025

Toyota arrives at the 2025 SEMA Show with a clear message: “Powered by Possibility.” As the industry moves toward a mix of gas, hybrid, plug in hybrid, battery electric, and hydrogen technologies, Toyota is demonstrating how each pathway can power different lifestyles, passions, and adventures.

Located in Central Hall, Booth No. 22200, Toyota’s Powertrain Paddock brings this idea to life with a collection of specialty builds, concepts, and accessories. The display reinforces a simple message: there is not one solution for every driver, there are many. “SEMA is the perfect place to show how Toyota’s diverse powertrains meet today’s needs while pushing toward tomorrow,” said Mike Tripp, group vice president, Toyota Division Marketing. “Whether you choose gas, hybrid, electric, or hydrogen, Toyota proves performance, efficiency, and adventure can exist in every form.”

Our relationship with Toyota goes years back. Star Shield Solutions is a longtime paint protection film supplier and kit designer for Toyota, supporting many of their production and accessory programs. We are proud to have Toyota as a trusted partner and excited for what is ahead.

Toyota’s 2025 SEMA presence blends customized builds, concept vehicles, and its Associated Accessory Products portfolio to show how customers can personalize their vehicles for any lifestyle, from off road exploration to motorsports inspiration.

2025 Toyota SEMA Highlights

bZ Time Attack Concept

A purpose built, all electric performance machine designed for circuits and hill climbs. With functional aerodynamics, lightweight construction, and advanced EV technology, it previews Toyota’s vision for the future of electric motorsports.

Tacoma H2 Overlander Concept

The legendary Tacoma takes a leap into the future with a hydrogen fuel cell overlanding concept. Equipped for exploration, it blends rugged capability with zero emission innovation.

Corolla Cross Nasu Edition

Inspired by Japan’s alpine regions, this concept adds rugged style, bespoke accessories, and functional upgrades, transforming the Corolla Cross into a versatile adventure ready crossover.

Camry GT S Concept

A performance inspired styling study featuring a lowered stance, 20 inch wheels, bold bodylines, and an Inferno Flare finish. It imagines the Camry as a true sport sedan with everyday usability.

RAV4 GR Sport PHEV with Prototype Body Kit

Debuting at SEMA, this RAV4 features a prototype body kit from Toyota Customizing and Development. Redesigned bumpers and streamlined side skirts give the RAV4 a more aggressive, GR inspired look while maintaining factory proportions.

Genuine Toyota, TRD and AAP Parts and

Accessories

Toyota’s booth also features an expanded selection of Genuine Accessories and AAP products for every Toyota model. Highlights include TRD displays, Genuine wheel showcases, digital kiosks, and fully outfitted vehicles that show how owners can enhance performance, functionality, and style.

After seeing Toyota’s multi pathway vision up close, we are feeling inspired to create a build of our own.

If you could not attend SEMA this year, we have you covered with a complete gallery of the Toyota booth below.